An Artist’s Virtual Gallery



Speak to Pat Nunan about Nunan Gallery, the web site she made to feature her husband, Brian’s, art work and her eyes light up. Over ten weeks Pat built a site that showcases the amazing diversity of Brian’s work. She used the Twenty Fifteen theme which she found to be  super-clean, content-focused, and designed to bring a little more simplicity to our blogs.

Promoting Your Bed and Breakfast



The owner of Granny Thomas Bed and Breakfast in Campbell’s Creek established a web presence for herself in just five weeks when she participated in a digital publishing course at Castlemaine Community Education. The Stay Theme is designed with hotels, inns, and bed & breakfasts in mind, Stay is the perfect theme for property owners. Proprietors can take advantage of its Room and Testimonial post types, home page template, large imagery, minimal layout, and responsive design to show off their property to guests.

Web Publishing for Artists, Writers, Business


I Blog Therefore I AmAre you a butcher, a baker, a candlestick maker? Do you need to be the master of your business destiny and make full use of all those internet tools you have heard will give you a presence online, an extra edge and ensure that you can be found by those who now micromanage using their iphones, ipads and computers.

If you need to launch yourself online this is the course for you. We will work together to determine which tools are going to benefit you and your business. We will use the easily managed WordPress, blogging technology to establish an interactive web site that connects you to Facebook, Twitter, Skype, Pinterest or whatever other programs meet your specific needs.

Your ten week journey, using your own computer, connected to our WiFi will take you on an adventure using WordPress. WordPress is an Open Source software system used by millions of people around the world to create beautiful websites and blogs. Originally WordPress was blogging software but since its creation a lot has changed. Today it is used by almost everyone looking to build a website, and has no real limit as to what can be done with a bit of learning. It is completely customisable by the use of themes and plugins; which can be easily downloaded from the WordPress site or from hundreds of other places around the web.

By the end of the course you will have:

  • been guided, step by step, to set up a blog that is easy to administer and individualistically customize.
  • made use of post and pages
  • learned how to use widgets
  • developed link-building Strategies
  • discovered that you can have multiple users posting on your site
  • come to understand safe cyber practices
  • developed content writing skills
  • learned how to create a digital portfolio
  • discovered diverse, imaginative web applications to meet individual needs
  • understood how to monetize your blog and promote your business
  • learned about building niche communities and online groups
  • helped to grow a Continuing Ed WordPress Community
  • know more about Social Media Optimization
  • And much more…

Aside from coming away with a greater understanding of the potentiality of web applications you will have skills that could be applied, working as, amongst other things, a publicist, freelance blog writer, a digital skills trainer, writing tech news for a company or as a web designer

This course suits a diverse range of individuals. Aside from butchers, bakers and candlestick makers this course will suit a range of visual artists seeking to establish an online gallery presence. It will also be ideal for hobbyists and those wanted to reach out and connect and  build niche communities.

Article: Potentiate Using Blogging
Blog Weaver As Mage

Establishing a Web Presence for Your Business


Life Key Essences

This site is a work in progress! Kylie is a kinesiologist seeking to gain an online presence for her Life Key Essences Business. We are working to build up a profile gradually, one step at a time.

If you are looking to create an online presence for your business or as, for example, an artist, take a moment to check out this one by Trefor Prest who engaged in the Word Press Publishing course that I run each term at Continuing Education Castlemaine. Other participant examples are Forest Creek Chapel, the Nunan Gallery and this delightful blog by Stephen Thornbill.

Marketing Bay of Plenty Lifestyle



This site has been created specifically to assist with the sale of an outstanding home in the Bay of Plenty, New Zealand. It is target specific! It is a pop up blog with the sole purpose of extending the reach and drawing interest from a broader market.

Note the links to the agent, the links to local services and facilities and the use of the gallery widget to display a wonderful collection of photographs.

Do check out more examples of target specific house blogs.

Add An Individualised Blog to Marketing Mix


We felt that the blog provided a vivid word picture of our property and that it provided a view not only of our place but of Fryerstown. Apart from painting such a wonderful image of Gladwin House the site highlighted special features of Fryerstown and aspects of this region which we love.”

Providing material for this web site helped us to feel that we were actively involved in the marketing process. The site included personal photographs and additional, complementary material. It was good to be able to tell the story of our property.”

It is complimentary providing another layer of detail.”

It (the blog) gave potential buyers another layer of reassurance of the benefits of the property.”


All forms of marketing a property are interrelated and can affect one another. It is a basic law of energy

The point of presenting a diverse range of media is to effectively market and attract that one person who will want to live in the place that has very likely been your greatest asset.

Traditional Real Estate marketing has many tried and true tactics to attract a person to buy your property. A mixture of agent networks, newspaper advertising, and web site exposure all work to spread the word and reach more people.

We use all of these methods.

A point of difference for us is that we provide the vendor with the opportunity to add a highly individualised, personally crafted, web site/blog into the mix.

Adding this blog to the mix, and promoting it through our website and popularly used social media targets the growing mass of people who are micro managing their lives via the vast array of social media from their ipads and iphones.

It also provides the vendor with the opportunity to provide a much more personal view and tell the story of the place and the people who have made it what it is today. Within this web container it is possible to paint a word picture about a specific property, the local community and the region generally. It provides a well rounded picture of what is on offer, enables the owner to present material that will never fit into a one page brochure.

Our web designer (Heather Blakey) works personally with each client and encourages owners to use social media to target even more networks. Not surprisingly we have had specific feedback from an owner saying that they loved the fact that they could “highlight things (they) knew were the real positives about the house and location, things (they) had genuinely enjoyed which made it feel like a more active rather than passive process.”

These satisfied owners went on to say that “when you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.”

A Folio of Featured Homes

Artisan Country
Cowling House
Historic Tradable Property
Goodman House Daylesford
Original Yapen Store and Pub
Country Residence in Sandon
Wallace McClellan House and Studio

A Room of Her Own – At Riversleigh



Virginia Wolfe filled the hearts of women with yearning when she wrote about ‘A Room Of My Own’. Blogging technology enabled women to have rooms of their own at Riversleigh Manor.

Soul Tide’s blog remains a tribute and shows how you do not have to have independent means to have a very private room of your own.

Potentiate Using Blogger



Things become what they are because of their potentialities. Teachers often speak of their students’ potential, of the reality that just as an acorn in the right setting has the potential to become a mighty oak, the student has potential to excel. To grow into a mighty oak, to reach its potential, the acorn needs nourishment. It follows, therefore, that to reach their potential students need nourishment. Given the right conditions a person’s creativity can soar.

Clearly the Soul Food Café, a virtual community for writers and artists, provides just the right conditions for a person’s creativity to flourish. Gwen Myers, says “The worlds’ oldest living organism is a grove of Aspen trees. They are each a separate tree, but they are one giant organism. Even though an individual tree may fall, the grove still flourishes. That is Soul Food to me. We are each our own tree, mature and strong enough to survive anything life may throw at us; but we all flourish and taste immortality within the Circle Of Soul Food. We weave a magic that is quiet and works in a powerful way. Despite the flow of words from the Circle as a whole, we are each in our quiet, private place; also, I have seen everyone who joins Soul Food bloom, and become what they should be as artists. I see everyone’s minds, hearts, and spirits shine more clearly in their words with every e-mail, comment, and post.”

Blog is the tool that has been used to potentiate, to make Soul Food participants more active and effective and to create the environment Gwen describes. Given that Blog is, for all intents and purposes, a static software program it is not immediately obvious how such a transformative process has taken place.

For those who are unfamiliar with what blog is we need to provide a little background. The emergence of Blogger changed the dynamics of web publishing. Blogger, a word coined by Pyra Labs, is a service that provides Web-based tools used by individuals to publish directly onto the Internet. The word “blog” is a shortened form of “web log”, or web-based journal. Inevitably the word was shortened to just “blog” and the verb “to blog” was born.

For many, web journals or blogs are an alternative to mainstream media while the majority of users perceive maintaining a blog to be a hobby. However, weblogs have become accepted in school, library, information science, and corporate settings. The large number of educational blogging sites on the Internet attest to the growing popularity of this medium among educators.

The Blogging explosion has been extraordinary. It is estimated (at the time of writing this) that there are now over 45 million blogs. About 75,000 emerge each day. This is an impressive number given that Blogger was only designed in 1999. The sheer number of blogs being published demonstrates that individuals have been quick to pick up on the idea of having an online journal, workbook, or directory. However, a blog can be used in so many different ways. An article by Lisa Mitchell, in The Education Age on July 3, 2006, reveals how blogs are transforming peer review and collaboration in academia.

As an educator, a specialist teacher of writing, I have always been keen to apply technology that facilitates communication and inspires people to engage in creative activities. After using Microsoft Word and Publisher in the early 90’s as a means to have students ‘publish’ their work, I found that the availability of free blogs from 1999 onwards provided real platforms for my students to reach a far broader audience. It was very easy to encourage students to publish their work on the web and to persuade students to participate in online discussion groups, particularly when they could do so in their own time and include friends. Students were adept learners and leaped at the opportunity to use all the new, exciting software.

Unlike creating Web pages, which demand design skills, knowledge of html coding and web hosting space, Blogs provide an incredibly easy, free way to establish and maintain a web page. Apart from enabling people to publish, blogs allow visitors to respond to posts and archives of older posts can be accessed at any time. This ‘vanity publishing’ appealed to egotistical teenagers. However, while bloggers are fun and help to massage egos, my work has revealed that bloggers offer far more than this.

Blogs have features which, when applied imaginatively, enable people to work in a team setting, comment on one another’s work, edit one another’s material and work collaboratively. It is possible to use the platform of WordPress to build interconnected web sites and have teachers, students and parents communicating online. It is possible to have a school’s curriculum online and in small, remote schools, where staff work in relative isolation staff are discovering that they can create forums where they communicate with one another and showcase integrated curriculum.

Blog is a more flexible than email based forums. Users can self publish ideas using this free software and visitors can provide almost instantaneous feedback. Academics who need to impress in order to further their careers are able to build up their credibility by regularly publishing using blogger. People who want to work with kindred spirits can fit into niche communities like Soul Food and enjoy benefits that are not as readily available to authors and other text publishers. A person can post a piece in semi-draft format and have people polish it. A teacher can edit their students’ work. This article was posted on a WriteBoard, a sharable, web-based text document program and members of the Soul Food community read it, passed critical comment and actually edited sections. Like blogger, WriteBoard is perfect for authors, journalists, PR folks, editors, publishers, freelance writers, letter writers, songwriters, poets, comedians, students, professors, and groups collaborating on papers.

Early in 2005, aware that I was working with a tool that had unique applications and potential, I decided to apply this technology at the Soul Food Café, the Internet site I have run for eight years. In an interview with Chris Dunmire from the Creativity Portal website, I talked about how I had envisioned the Lemurian Abbey as a place full of fine art and craft, a virtual monastery that would be filled with tiny, spartan cells where votaries of the muse could come, retreat behind walls and observe time differently. I believed that in this Monastery, time would not be measured with clocks and believed that monastic writers would be free to wander through the cloisters and walled gardens in a meditative state, capturing metaphors in their writing nets.

The Lemurian Abbey blogger quickly became a wonderful sanctuary for people from all over the world, people eager to practice the Soul Food Way and make writing and art a daily practice. Barbara Banta moved in with her companions, Tookey and Oreo and folk claimed a role for themselves. Faucon of Sakin’el became the lamplighter, Anita Marie Moscoso clambered down and found the catacombs and Trendle Elwood worked in the gardens.

As people settled into their cyber cells and began living their role and publishing their daily work, a metamorphosis began to take place, and I realised that there was something magical happening on the site. A creative transformation was taking place, and I could see that interaction and collaboration were working in an online setting. Artists and writers, everyday people who had stumbled upon the site, were not only publishing their work without inhibition but were providing support for fellow ‘novices’. Every day individuals, many of whom had been creatively blocked by less than favourable experiences at school, college and university, were drawn to the metaphor of the Abbey and the lifestyle it implied.

Soul Food members who have spent a significant time blogging are very complimentary about the way they have been taught to use blogger. Barbara Banta, who lives with a disability, highlights the more serious benefits of blogging when she says, “Blogging has been an amazing growth experience. Instead of limiting myself to a few known interests I’m now stretching out into areas I’d never even considered before. The possibility, make that probability, that people will actually read what I’ve written is enticing, while the actuality of connecting with others and receiving their comments is encouraging beyond belief. As a woman with a disability, the sheer luxury of being able to communicate ideas and opinions to a worldwide audience is a dream comes true. There’s a good chance no one will ever read the manuscript in my desk, but thoughts can now be shared, memories passed on, and my fiction enjoyed.”

Taking this further, Monika Roleff observed “a particular asset of Soul Food’s blogger network is the healing potential it has to break down boundaries in a supportive environment. People from all parts of the world, all kinds of conditioning can come together and become inspired by differences and similarities, to create a greater understanding in the world.”

After the Abbey’s success I announced that I would offer free places to people who wanted to be orientated, shown Soul Food and who wanted to work on team Blogs and jointly discover their potential to transform creativity. Twelve people accepted, packed their virtual bags at short notice and took off through the magic doorway into the fantasy Blogger world of le Enchanteur (my alter ego) and the Soul Food Silk Road.

At the time of departure for the Cave of the Enchantress, embroiderer, Leonie Bryant wrote: “I now have a lovely old wicker basket to take with me. It is a little dusty on top and beautiful inside. My excuse for the tardiness in packing has been a long search for my imagination, which unfortunately has been deeply buried since I was a child. I so badly wanted to bring it that I persevered with the search. So here I am with excited anticipation, hoping to make friends with my long lost muse. I have left locked in the cupboard my practicality and sensibility. I am so glad to have such inspiring friends to journey with to Umbria!”

A bond was forged and this hardy group travelled together right through until the end of 2005 and as they travelled they learned more about the potential of team blogging. It soon became clear that there was a need for archives and more and more blogs were created to house responses. Some travellers began to preserve their journeys on personal bloggers and the Soul Food Café’s 2005 Advent Calendar was created to preserve what had become known as a ‘Journey of the Heart’.

Like pioneers of old, travellers stopped and founded places like Duwamish, the Hermitage, Owl Island, The Isle of Ancestors and the House of Baba Yaga. In the process travellers established themselves and became identities. Everyone on the Silk Road knows of le Enchanteur’s hare-brained adventures, love the Hermit, Imogen, and are fascinated by Anita Marie Moscoso’s Curiosity Shop. Maps were drawn and the roads filled as more people came looking to meet the characters that had walked before them, who had written or drawn themselves into being.

On a regular basis I have asked participants to analyse blogging at Soul Food and to explain the secret ingredients of the blogger network’s success.

Carol Abel, who participated in the original ‘experiment’, said, “you set up the Lemurian Abbey, amongst other places, and people began to cluster around you and their posts – be they written or artistic – are the adornments. The fact that it is virtual, and yet so tangible, means that it has a huge appeal to an ever-increasing audience. Each person who joined the journey set up their own blogs and so the constellations increased, spawning more and more as friends set up their own and people linked to each other’s blogs. There is no doubt in my mind that if I had not come across you I would never have considered setting up blogs of my own and would never have dared ‘publish’ any of my work. The supportive nature of working in a closed environment, such as the abbey, meant that I could get a foothold on the bottom rung of the ladder and work my way up in confidence, at the same time improving my work, never fearing that I would be let down by other people’s lack of interest or hurtful criticism.”

Lori Gloyd has been basking in what has been a rapid creative transformation. She says “I have written more and made more artwork in the last three months using blogger than I have in my whole adult life. That is not an exaggeration. For ten years I plodded along just posting a few pieces every four or five months on my own simple website of my own creation. Only a few people in my immediate circle ever saw my work. Now, here, using blog power, uploading is easy and the response from a worldwide audience is swift. I write and create daily. My creativity is flourishing from the use of blogger.”

Janie Hart noted that being able to remain anonymous within the blogger network provides an all-important safety net. Lemuria is an artificial environment that you connect to from your own private space, without ever being jostled by the crowd that gathers there.

“Within an artificial environment or story setting,” added Ken Muller, “each participant can ‘role play’ a bit, and even offer discordant views of their own perceptions. Though participants on Soul Food may range across six continents they are ‘of the same blood’, connected by a creative flow and sense of being.” On the bloggers it is one’s unique voice that gives each person a readily distinguishable fingerprint.

Gail Kavanagh, enthused about the potential of blogger, says that “the bloggers have given me freedom to experiment and stretch — writing isn’t just an isolated activity that I do now, it’s part of my whole creative being. I use visual journals, collage, and other media that incorporates writing — I look at my writing as a piece of art and, with the encouragement and support I find on the bloggers, I reach out and try new things. For me, the bloggers are creative liberation. They have freed my spirit.”

The bloggers proved to be a place for Gail to experiment and she has thrived in this setting, enjoying the opportunity to recapture some of her ‘gypsy-like’ childhood. Indeed, it is the opportunity to be child-like, to feel child-like emotions that has enchanted and energized us all.

Gail also identified a characteristic of which students became aware. Students loved drawing before writing, adored using visual journals, collages, artistic trading cards, altered books and mannequins to express themselves before they even picked up a pen or put their fingers on the keyboard. Blogger, combined with free programs like Picture Trail and Image Shack enables people to experiment with abandon and showcase not just their writing but their art as well.

When asked why they are drawn to this virtual community, why they feel comfortable posting in such a public forum, a forum that can be accessed by anyone with an Internet connection, participants all make mention of the fact that they feel that the cyber world of Lemuria provides a safe container in which they can experiment.

Gwen Myers wisely pointed out that one of the allures of writing in this environment, is being able to bask in the inexpressible delight of having people from around the globe comment on her work. She says that “the intense excitement of seeing your words, your work, glimmering on the monitor feeds the creative life. Online publishing provides immediate rewards for the work put into it.” Myers explains that many “creative-types, who feel separate from the ‘rest of the world’, through virtual communities like Soul Food, find commonality and acceptance just as they are. This validation is the key—when you feel a part of a group, feelings of isolation quickly fade and are replaced by a sense of belonging.”

Myers goes on to say that she is personally fascinated to see how others handle the same subject matter. Travellers are provided with prompts but there is no compulsion to confine oneself to these. Gwen is also impressed with the ease with which one can go back and assess improvements in one’s skill level by looking at old blog posts. After charting her blog posts, she noted that her skills are being polished and observes her willingness to go out on a creative limb. This degree of comfort is fascinating given that almost a million people visit and read posts at Soul Food each year.

Monika Roleff also notes the potential provided of using blog to communicate, discuss and share. She points out that “the comment tool is brilliant for this” and says that “blogging resolves the issue of feeling isolated in your ideas”. Good quality feedback from like-minded people has nourished Monika and helped her commit to the daily routine. She says that through this daily process “tangible transformation has come. The results can be seen from week to week, or even day to day.”

Charlotte Greene says that it “is undeniable that there is a ‘Gestalt’ to this blogging thing, at least in the way you have taught us to use it. Not only is the whole more than the individual posts, but it sets an exponential process going, sort of like an elaborate root system sending all these signals up through the trunk and resulting in such unpredictable branching, leafing, and remodelling of the whole structure.”

Today visitors gasp in wonder at the beautiful constellation, the clustered quadrivium that adorns the cyber sky above us here in Melbourne, Australia.

Can the Soul Food experience be replicated in a classroom? What insights do the experiences of individuals, ranging in age from twenty five to eighty five, offer teachers who want to engage students and help them realise their creative potential? Can similar constellations be set up for students?

The short answer is yes! Teachers who fail to provide forums for high order thinking skills are failing tech-savvy students who are most comfortable operating in such settings.

Anita Marie Moscoso, a regular author at Soul Food, explains how her view of herself changed after working in this environment. “I had no idea that when I put my blog together and people started to actually read what I wrote that would make me a writer, an author…I thought that would not happen until the day I signed a contract with a publishing house.

Surprise…it didn’t happen that way at all.

I get e-mail strangers, they called my stories, strange and disturbing and wonderful…all in one sentence.

My friends and co-workers and people from my community would walk up to me and start talking about my stories. They knew the characters, the plots, they asked questions about the settings and asked where I got my ideas from.

Then one day it occurred to me: I’m a Writer.

Now I look at my blog differently. I don’t just dump stories there. I fret over the format ( blog stories have to be short, snappy just like those old radio plays ) I fret over the template and the size of the print. I want my blog to be easy to read, I need to pay attention to the links I post and WHY they’re there. I need to keep it fresh and I have to assign myself stories and deadlines and I have to stick to them or that traffic will go somewhere else. In other words, my blog isn’t just a space I fill up with random thoughts.

Everything I put there has to have a reason for being there and if I don’t commit to it my ‘business’ will suffer.

I guess I’m keeping what I do in perspective; I’m working these blogs because I want to become the best writer I can become. I’m passed wanting to be like ‘someone else’. I just want to be Anita Marie Moscoso-storyteller.

Wish me luck!”

What would happen if all students started thinking like Anita Marie Moscoso? How would you feel if your students started fussing over formats, links, length, and audience? How would a Chemistry, Physics, Biology, Maths teacher feel witnessing students ‘talk science and maths’ online and adjust their thinking as a result of feedback? What would an art teacher think if students scanned and loaded copies of their work on to a blogger or created an online folio?

In response to the blogging phenomena, the Victorian Education Channel invited me to work with them to establish a cluster for teachers and students from around the world. Global Teacher, as it has become known, is an intricate online network which provides a dualistic, interactive, cyber setting, for educators and students to self-publish using an especially designed publishing and communication tool.

Global Teacher is a network that has been designed to enable educationalists from all over the world to work collaboratively, share educational materials and publish staff and student work but it has not taken very long to realise that blogger enables transformative communications between staff, students and teachers. Staffs are using a tailor made blogging program called Global Teacher while students use a twin program called Global Student. These programs are ‘clones’ of Edublog and WordPress, which many educators will be already familiar with.

The challenge for educators is to rethink curriculum and move to relevant technology-based curriculum. The blogger revolution is changing not only personal and global communications but thinking, technical, personal and workplace skills. Innovative educators are infusing programs like blogger with oxygen and are using it to engage their students, provide real audiences and develop interactive clusters of learning. Teachers are using new technology tools such as Blog, WriteBoard, Audio Blog, Pod Casting in their provision of higher thinking skill based curriculum.

Currently, participants at Soul Food upload text and images, but we are introducing audio-blogging to facilitate poetry recitations, dramatic readings, running commentary and character acting. Working within a cluster of like-minded promotes critical thinking, applied reasoning, information processing and new communication skills. It encourages people to learn within a team setting and apply technology creatively.

Soul Food inspires everyone to be the best they can be. It subtly teaches goal-setting, self-assessment, time-management, change-readiness and agility. Teachers can learn from this experience and apply similar strategies in their classrooms.

To embrace blogging, expand the use of dotcom tools and help change teaching pedagogy, join Global 2. Make the commitment to do something each day to master and apply this online tool. Learn more about the digital landscape with which your students are already familiar. Experiment, post, and see for yourself how the blogger revolution is changing not only personal and global communications but thinking, technical, personal and workplace skills. Establish a blog and begin networking today. Bring your students on board by signing them up at Global 2 and put links to each of them on your blogger. Shamelessly ask for help. Seek new ideas and let it all happen. You will be amazed by the creative transformation that takes place.

This article was written in 2007 at the height of work with the then Global Teacher which has since morphed into Global2.

The other part of this research project, supported by the State Library of Victoria Association and the Victorian Education Channel in the Department of Education was the  Global Student arm which had thousands of student blogs in it.

Pop Up Blogs



What can be missed and not fully appreciated is the multiple ways in which blogging technology can be used. A favourite application of mine is to make ‘pop up’ websites that tell the stories of houses that are being sold and offer more than what is commonly presented by real estate agents. Pop up sites like this one are can be used to convey information that would never get on to the glossy brochures and which might slip the agent’s attention at inspection times. Waller Realty saw the potential and have engaged me to make sites for clients who can see the benefit of telling the story of their house. I visit the houses, interview the clients and present material that is not on the website or in the glossy brochures. Clients have certainly seen the benefit of this modern marketing strategy.

Another site that includes a YouTube video is a property in New South Wales that a friend wanted to help market.

Check out Properties Featured by Heather Blakey:


The owners of Jonquil Hill have sold and are moving and relocating in Tasmania. Here at Waller Realty we wish them well and thank them for taking the time to provide some feedback on their marketing campaign, which included working with a web publishing specialist to publish supplementary material about their property on an individual website.

1. In what way did having a web site impact on the process of selling?The site was viewed by a lot of people, which we found really encouraging. We know we had people come to inspections because of what they read in the blog because they were often able to repeat the details to our agent. It seemed a really effective way to strengthen the process. The blog writer who supported us when we put together ideas helped us focus on the other “assets” of the property and location.

2. How did the web site complement traditional real estate marketing?We felt that the web site gave us an opportunity to tell the story about our house. We could give lots more details about the surrounds, the benefits of the location and some of the features of the property that we thought were important to get across, but with limited words in the traditional advertisement is not achievable. We could also highlight things we loved about the town/region, people and link to groups which had enriched our time while living here.

3. To what extent did presenting additional material impact on your sense of engagement during the process?We could highlight things we knew were the real positives about the house and location, things we had genuinely enjoyed which made it feel like a more active rather than passive process. When you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.

4. What did you see as the the benefit of promoting the lifestyle of Fryerstown and Castlemaine?As so many people move into the area without living here previously it helps to get an idea of the social opportunities beyond the obvious. There are so many groups and ways to link with people to form new networks. We will certainly miss many of the friends we made and the easy lifestyle of living in this region.

5. What will you miss about living in this region? We will miss the friendships and the vibrancy of the town. There is always something to do. We will miss the great Saturday Wesley Hill market and how easy it is to get to other locations in Victoria when you live here.

Content is an imperative



Establishing a new website can be tougher than it sounds. It actually takes a good deal of time, effort, skill and imagination to build and maintain a vibrant web site. Many web designers quite literally tear their hair out, grumbling about the fact that their clients have not provided them with enough content to induce visitors to return.

One of the things that separated Soul Food during its heyday was the fresh, authentic content. It has not been updated for many years now but is so big that it maintains a significant, relevant presence today. This ongoing presence is a result of the authentic, appealing content. Explore a feature such as the Soul Food Alchemy Alphabet and you will find that it is quite literally packed with stimulus that still appeals to the would be writer or artist.


The importance of content was highlighted on a recent visit to amazing Mona (Museum of Old and New Art) in Hobart. Their hand held iPods contain a plethora of information about the art being viewed and enhanced the visit. By the time you departed you felt you had read lots of fabulous stories and learned a lot, not only about the art that was being exhibited but about the quirky curator.

Likewise, to attract visitors you need to make sure you maintain authentic, updated material.


If you take a close look at the work with Waller Realty in Castlemaine you will see that part of the content includes ‘pop up’ websites featuring properties. Each of these featured properties is treated completely individually and is filled with interesting copy about the ‘story’ of the place.

The Waller Realty blog is maintained with regular posts promoting some aspect of business operation. Posts may be about a testimonial or may feature a property. The side bar is filled with links that paint a picture of the region and the attached Pinterest board provides a local lifestyle snapshot.

So remember: “Web content is the reason that people come to your Web pages. But many Web designers and Web developers forget this in their rush to create the prettiest page or the most interesting architecture or the best interaction. When it comes right down to it, customers are not interested in whether your design has a 3-pixel or a 5-pixel bevel. They don’t care that you’ve built it in Drupal. And they just want the interactivity to work and not get in the way”.    Source: What is Web Content?