Pop Up Blogs


What can be missed and not fully appreciated is the multiple ways in which blogging technology can be used. A favourite application of mine is to make ‘pop up’ websites that tell the stories of houses that are being sold and offer more than what is commonly presented by real estate agents. Pop up sites like this one are can be used to convey information that would never get on to the glossy brochures and which might slip the agent’s attention at inspection times. Waller Realty saw the potential and have engaged me to make sites for clients who can see the benefit of telling the story of their house. I visit the houses, interview the clients and present material that is not on the website or in the glossy brochures. Clients have certainly seen the benefit of this modern marketing strategy.

Another site that includes a YouTube video is a property in New South Wales that a friend wanted to help market.

Check out Properties Featured by Heather Blakey:


The owners of Jonquil Hill have sold and are moving and relocating in Tasmania. Here at Waller Realty we wish them well and thank them for taking the time to provide some feedback on their marketing campaign, which included working with a web publishing specialist to publish supplementary material about their property on an individual website.

1. In what way did having a web site impact on the process of selling?The site was viewed by a lot of people, which we found really encouraging. We know we had people come to inspections because of what they read in the blog because they were often able to repeat the details to our agent. It seemed a really effective way to strengthen the process. The blog writer who supported us when we put together ideas helped us focus on the other “assets” of the property and location.

2. How did the web site complement traditional real estate marketing?We felt that the web site gave us an opportunity to tell the story about our house. We could give lots more details about the surrounds, the benefits of the location and some of the features of the property that we thought were important to get across, but with limited words in the traditional advertisement is not achievable. We could also highlight things we loved about the town/region, people and link to groups which had enriched our time while living here.

3. To what extent did presenting additional material impact on your sense of engagement during the process?We could highlight things we knew were the real positives about the house and location, things we had genuinely enjoyed which made it feel like a more active rather than passive process. When you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.

4. What did you see as the the benefit of promoting the lifestyle of Fryerstown and Castlemaine?As so many people move into the area without living here previously it helps to get an idea of the social opportunities beyond the obvious. There are so many groups and ways to link with people to form new networks. We will certainly miss many of the friends we made and the easy lifestyle of living in this region.

5. What will you miss about living in this region? We will miss the friendships and the vibrancy of the town. There is always something to do. We will miss the great Saturday Wesley Hill market and how easy it is to get to other locations in Victoria when you live here.

2 thoughts on “Pop Up Blogs

  1. Pingback: Blogger as Weaver: A Solstice Interview with Blog Mage Heather Blakey « Tania Pryputniewicz

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