Promoting Your Bed and Breakfast

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GrannyThomas

The owner of Granny Thomas Bed and Breakfast in Campbell’s Creek established a web presence for herself in just five weeks when she participated in a digital publishing course at Castlemaine Community Education. The Stay Theme is designed with hotels, inns, and bed & breakfasts in mind, Stay is the perfect theme for property owners. Proprietors can take advantage of its Room and Testimonial post types, home page template, large imagery, minimal layout, and responsive design to show off their property to guests.

Establishing a Web Presence for Your Business

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Life Key Essences

This site is a work in progress! Kylie is a kinesiologist seeking to gain an online presence for her Life Key Essences Business. We are working to build up a profile gradually, one step at a time.

If you are looking to create an online presence for your business or as, for example, an artist, take a moment to check out this one by Trefor Prest who engaged in the Word Press Publishing course that I run each term at Continuing Education Castlemaine. Other participant examples are Forest Creek Chapel, the Nunan Gallery and this delightful blog by Stephen Thornbill.

A Room of Her Own – At Riversleigh

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Soultide

Virginia Wolfe filled the hearts of women with yearning when she wrote about ‘A Room Of My Own’. Blogging technology enabled women to have rooms of their own at Riversleigh Manor.

Soul Tide’s blog remains a tribute and shows how you do not have to have independent means to have a very private room of your own.

Content is an imperative

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content-is-king

Establishing a new website can be tougher than it sounds. It actually takes a good deal of time, effort, skill and imagination to build and maintain a vibrant web site. Many web designers quite literally tear their hair out, grumbling about the fact that their clients have not provided them with enough content to induce visitors to return.

One of the things that separated Soul Food during its heyday was the fresh, authentic content. It has not been updated for many years now but is so big that it maintains a significant, relevant presence today. This ongoing presence is a result of the authentic, appealing content. Explore a feature such as the Soul Food Alchemy Alphabet and you will find that it is quite literally packed with stimulus that still appeals to the would be writer or artist.

Alphabet

The importance of content was highlighted on a recent visit to amazing Mona (Museum of Old and New Art) in Hobart. Their hand held iPods contain a plethora of information about the art being viewed and enhanced the visit. By the time you departed you felt you had read lots of fabulous stories and learned a lot, not only about the art that was being exhibited but about the quirky curator.

Likewise, to attract visitors you need to make sure you maintain authentic, updated material.

WallerRealty

If you take a close look at the work with Waller Realty in Castlemaine you will see that part of the content includes ‘pop up’ websites featuring properties. Each of these featured properties is treated completely individually and is filled with interesting copy about the ‘story’ of the place.

The Waller Realty blog is maintained with regular posts promoting some aspect of business operation. Posts may be about a testimonial or may feature a property. The side bar is filled with links that paint a picture of the region and the attached Pinterest board provides a local lifestyle snapshot.

So remember: “Web content is the reason that people come to your Web pages. But many Web designers and Web developers forget this in their rush to create the prettiest page or the most interesting architecture or the best interaction. When it comes right down to it, customers are not interested in whether your design has a 3-pixel or a 5-pixel bevel. They don’t care that you’ve built it in Drupal. And they just want the interactivity to work and not get in the way”.    Source: What is Web Content?