An Artist’s Virtual Gallery



Speak to Pat Nunan about Nunan Gallery, the web site she made to feature her husband, Brian’s, art work and her eyes light up. Over ten weeks Pat built a site that showcases the amazing diversity of Brian’s work. She used the Twenty Fifteen theme which she found to be  super-clean, content-focused, and designed to bring a little more simplicity to our blogs.

Promoting Your Bed and Breakfast



The owner of Granny Thomas Bed and Breakfast in Campbell’s Creek established a web presence for herself in just five weeks when she participated in a digital publishing course at Castlemaine Community Education. The Stay Theme is designed with hotels, inns, and bed & breakfasts in mind, Stay is the perfect theme for property owners. Proprietors can take advantage of its Room and Testimonial post types, home page template, large imagery, minimal layout, and responsive design to show off their property to guests.

Web Publishing for Artists, Writers, Business


I Blog Therefore I AmAre you a butcher, a baker, a candlestick maker? Do you need to be the master of your business destiny and make full use of all those internet tools you have heard will give you a presence online, an extra edge and ensure that you can be found by those who now micromanage using their iphones, ipads and computers.

If you need to launch yourself online this is the course for you. We will work together to determine which tools are going to benefit you and your business. We will use the easily managed WordPress, blogging technology to establish an interactive web site that connects you to Facebook, Twitter, Skype, Pinterest or whatever other programs meet your specific needs.

Your ten week journey, using your own computer, connected to our WiFi will take you on an adventure using WordPress. WordPress is an Open Source software system used by millions of people around the world to create beautiful websites and blogs. Originally WordPress was blogging software but since its creation a lot has changed. Today it is used by almost everyone looking to build a website, and has no real limit as to what can be done with a bit of learning. It is completely customisable by the use of themes and plugins; which can be easily downloaded from the WordPress site or from hundreds of other places around the web.

By the end of the course you will have:

  • been guided, step by step, to set up a blog that is easy to administer and individualistically customize.
  • made use of post and pages
  • learned how to use widgets
  • developed link-building Strategies
  • discovered that you can have multiple users posting on your site
  • come to understand safe cyber practices
  • developed content writing skills
  • learned how to create a digital portfolio
  • discovered diverse, imaginative web applications to meet individual needs
  • understood how to monetize your blog and promote your business
  • learned about building niche communities and online groups
  • helped to grow a Continuing Ed WordPress Community
  • know more about Social Media Optimization
  • And much more…

Aside from coming away with a greater understanding of the potentiality of web applications you will have skills that could be applied, working as, amongst other things, a publicist, freelance blog writer, a digital skills trainer, writing tech news for a company or as a web designer

This course suits a diverse range of individuals. Aside from butchers, bakers and candlestick makers this course will suit a range of visual artists seeking to establish an online gallery presence. It will also be ideal for hobbyists and those wanted to reach out and connect and  build niche communities.

Article: Potentiate Using Blogging
Blog Weaver As Mage

Establishing a Web Presence for Your Business


Life Key Essences

This site is a work in progress! Kylie is a kinesiologist seeking to gain an online presence for her Life Key Essences Business. We are working to build up a profile gradually, one step at a time.

If you are looking to create an online presence for your business or as, for example, an artist, take a moment to check out this one by Trefor Prest who engaged in the Word Press Publishing course that I run each term at Continuing Education Castlemaine. Other participant examples are Forest Creek Chapel, the Nunan Gallery and this delightful blog by Stephen Thornbill.

Marketing Bay of Plenty Lifestyle



This site has been created specifically to assist with the sale of an outstanding home in the Bay of Plenty, New Zealand. It is target specific! It is a pop up blog with the sole purpose of extending the reach and drawing interest from a broader market.

Note the links to the agent, the links to local services and facilities and the use of the gallery widget to display a wonderful collection of photographs.

Do check out more examples of target specific house blogs.

Add An Individualised Blog to Marketing Mix


We felt that the blog provided a vivid word picture of our property and that it provided a view not only of our place but of Fryerstown. Apart from painting such a wonderful image of Gladwin House the site highlighted special features of Fryerstown and aspects of this region which we love.”

Providing material for this web site helped us to feel that we were actively involved in the marketing process. The site included personal photographs and additional, complementary material. It was good to be able to tell the story of our property.”

It is complimentary providing another layer of detail.”

It (the blog) gave potential buyers another layer of reassurance of the benefits of the property.”


All forms of marketing a property are interrelated and can affect one another. It is a basic law of energy

The point of presenting a diverse range of media is to effectively market and attract that one person who will want to live in the place that has very likely been your greatest asset.

Traditional Real Estate marketing has many tried and true tactics to attract a person to buy your property. A mixture of agent networks, newspaper advertising, and web site exposure all work to spread the word and reach more people.

We use all of these methods.

A point of difference for us is that we provide the vendor with the opportunity to add a highly individualised, personally crafted, web site/blog into the mix.

Adding this blog to the mix, and promoting it through our website and popularly used social media targets the growing mass of people who are micro managing their lives via the vast array of social media from their ipads and iphones.

It also provides the vendor with the opportunity to provide a much more personal view and tell the story of the place and the people who have made it what it is today. Within this web container it is possible to paint a word picture about a specific property, the local community and the region generally. It provides a well rounded picture of what is on offer, enables the owner to present material that will never fit into a one page brochure.

Our web designer (Heather Blakey) works personally with each client and encourages owners to use social media to target even more networks. Not surprisingly we have had specific feedback from an owner saying that they loved the fact that they could “highlight things (they) knew were the real positives about the house and location, things (they) had genuinely enjoyed which made it feel like a more active rather than passive process.”

These satisfied owners went on to say that “when you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.”

A Folio of Featured Homes

Artisan Country
Cowling House
Historic Tradable Property
Goodman House Daylesford
Original Yapen Store and Pub
Country Residence in Sandon
Wallace McClellan House and Studio

Pop Up Blogs



What can be missed and not fully appreciated is the multiple ways in which blogging technology can be used. A favourite application of mine is to make ‘pop up’ websites that tell the stories of houses that are being sold and offer more than what is commonly presented by real estate agents. Pop up sites like this one are can be used to convey information that would never get on to the glossy brochures and which might slip the agent’s attention at inspection times. Waller Realty saw the potential and have engaged me to make sites for clients who can see the benefit of telling the story of their house. I visit the houses, interview the clients and present material that is not on the website or in the glossy brochures. Clients have certainly seen the benefit of this modern marketing strategy.

Another site that includes a YouTube video is a property in New South Wales that a friend wanted to help market.

Check out Properties Featured by Heather Blakey:


The owners of Jonquil Hill have sold and are moving and relocating in Tasmania. Here at Waller Realty we wish them well and thank them for taking the time to provide some feedback on their marketing campaign, which included working with a web publishing specialist to publish supplementary material about their property on an individual website.

1. In what way did having a web site impact on the process of selling?The site was viewed by a lot of people, which we found really encouraging. We know we had people come to inspections because of what they read in the blog because they were often able to repeat the details to our agent. It seemed a really effective way to strengthen the process. The blog writer who supported us when we put together ideas helped us focus on the other “assets” of the property and location.

2. How did the web site complement traditional real estate marketing?We felt that the web site gave us an opportunity to tell the story about our house. We could give lots more details about the surrounds, the benefits of the location and some of the features of the property that we thought were important to get across, but with limited words in the traditional advertisement is not achievable. We could also highlight things we loved about the town/region, people and link to groups which had enriched our time while living here.

3. To what extent did presenting additional material impact on your sense of engagement during the process?We could highlight things we knew were the real positives about the house and location, things we had genuinely enjoyed which made it feel like a more active rather than passive process. When you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.

4. What did you see as the the benefit of promoting the lifestyle of Fryerstown and Castlemaine?As so many people move into the area without living here previously it helps to get an idea of the social opportunities beyond the obvious. There are so many groups and ways to link with people to form new networks. We will certainly miss many of the friends we made and the easy lifestyle of living in this region.

5. What will you miss about living in this region? We will miss the friendships and the vibrancy of the town. There is always something to do. We will miss the great Saturday Wesley Hill market and how easy it is to get to other locations in Victoria when you live here.

Content is an imperative



Establishing a new website can be tougher than it sounds. It actually takes a good deal of time, effort, skill and imagination to build and maintain a vibrant web site. Many web designers quite literally tear their hair out, grumbling about the fact that their clients have not provided them with enough content to induce visitors to return.

One of the things that separated Soul Food during its heyday was the fresh, authentic content. It has not been updated for many years now but is so big that it maintains a significant, relevant presence today. This ongoing presence is a result of the authentic, appealing content. Explore a feature such as the Soul Food Alchemy Alphabet and you will find that it is quite literally packed with stimulus that still appeals to the would be writer or artist.


The importance of content was highlighted on a recent visit to amazing Mona (Museum of Old and New Art) in Hobart. Their hand held iPods contain a plethora of information about the art being viewed and enhanced the visit. By the time you departed you felt you had read lots of fabulous stories and learned a lot, not only about the art that was being exhibited but about the quirky curator.

Likewise, to attract visitors you need to make sure you maintain authentic, updated material.


If you take a close look at the work with Waller Realty in Castlemaine you will see that part of the content includes ‘pop up’ websites featuring properties. Each of these featured properties is treated completely individually and is filled with interesting copy about the ‘story’ of the place.

The Waller Realty blog is maintained with regular posts promoting some aspect of business operation. Posts may be about a testimonial or may feature a property. The side bar is filled with links that paint a picture of the region and the attached Pinterest board provides a local lifestyle snapshot.

So remember: “Web content is the reason that people come to your Web pages. But many Web designers and Web developers forget this in their rush to create the prettiest page or the most interesting architecture or the best interaction. When it comes right down to it, customers are not interested in whether your design has a 3-pixel or a 5-pixel bevel. They don’t care that you’ve built it in Drupal. And they just want the interactivity to work and not get in the way”.    Source: What is Web Content?