Add An Individualised Blog to Marketing Mix

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We felt that the blog provided a vivid word picture of our property and that it provided a view not only of our place but of Fryerstown. Apart from painting such a wonderful image of Gladwin House the site highlighted special features of Fryerstown and aspects of this region which we love.”

Providing material for this web site helped us to feel that we were actively involved in the marketing process. The site included personal photographs and additional, complementary material. It was good to be able to tell the story of our property.”

It is complimentary providing another layer of detail.”

It (the blog) gave potential buyers another layer of reassurance of the benefits of the property.”

 garsed

All forms of marketing a property are interrelated and can affect one another. It is a basic law of energy

The point of presenting a diverse range of media is to effectively market and attract that one person who will want to live in the place that has very likely been your greatest asset.

Traditional Real Estate marketing has many tried and true tactics to attract a person to buy your property. A mixture of agent networks, newspaper advertising, and web site exposure all work to spread the word and reach more people.

We use all of these methods.

A point of difference for us is that we provide the vendor with the opportunity to add a highly individualised, personally crafted, web site/blog into the mix.

Adding this blog to the mix, and promoting it through our website and popularly used social media targets the growing mass of people who are micro managing their lives via the vast array of social media from their ipads and iphones.

It also provides the vendor with the opportunity to provide a much more personal view and tell the story of the place and the people who have made it what it is today. Within this web container it is possible to paint a word picture about a specific property, the local community and the region generally. It provides a well rounded picture of what is on offer, enables the owner to present material that will never fit into a one page brochure.

Our web designer (Heather Blakey) works personally with each client and encourages owners to use social media to target even more networks. Not surprisingly we have had specific feedback from an owner saying that they loved the fact that they could “highlight things (they) knew were the real positives about the house and location, things (they) had genuinely enjoyed which made it feel like a more active rather than passive process.”

These satisfied owners went on to say that “when you are selling a house it can sometimes feel that everything is in everyone’s else’s hands. This way we were able to ensure prospective buyers would also know what we would like to tell them about the house.”

Content is an imperative

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content-is-king

Establishing a new website can be tougher than it sounds. It actually takes a good deal of time, effort, skill and imagination to build and maintain a vibrant web site. Many web designers quite literally tear their hair out, grumbling about the fact that their clients have not provided them with enough content to induce visitors to return.

One of the things that separated Soul Food during its heyday was the fresh, authentic content. It has not been updated for many years now but is so big that it maintains a significant, relevant presence today. This ongoing presence is a result of the authentic, appealing content. Explore a feature such as the Soul Food Alchemy Alphabet and you will find that it is quite literally packed with stimulus that still appeals to the would be writer or artist.

Alphabet

The importance of content was highlighted on a recent visit to amazing Mona (Museum of Old and New Art) in Hobart. Their hand held iPods contain a plethora of information about the art being viewed and enhanced the visit. By the time you departed you felt you had read lots of fabulous stories and learned a lot, not only about the art that was being exhibited but about the quirky curator.

Likewise, to attract visitors you need to make sure you maintain authentic, updated material.

WallerRealty

If you take a close look at the work with Waller Realty in Castlemaine you will see that part of the content includes ‘pop up’ websites featuring properties. Each of these featured properties is treated completely individually and is filled with interesting copy about the ‘story’ of the place.

The Waller Realty blog is maintained with regular posts promoting some aspect of business operation. Posts may be about a testimonial or may feature a property. The side bar is filled with links that paint a picture of the region and the attached Pinterest board provides a local lifestyle snapshot.

So remember: “Web content is the reason that people come to your Web pages. But many Web designers and Web developers forget this in their rush to create the prettiest page or the most interesting architecture or the best interaction. When it comes right down to it, customers are not interested in whether your design has a 3-pixel or a 5-pixel bevel. They don’t care that you’ve built it in Drupal. And they just want the interactivity to work and not get in the way”.    Source: What is Web Content?